Privacy Policy

WA Property Development Group Pty Ltd (ABN 98 690 374 120), referred to below as “we”, “us” or “WA Property Development Group”, respects your privacy. This policy explains, in plain English, what personal information we collect through this website, how we use and store it, and how you can access or correct it. We handle personal information in line with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth).

What we collect

When you submit a form on this site, whether an enquiry or a checklist download, we collect:

• your name, phone number and email address;
• your suburb or site address, if you choose to provide it;
• your project type and anything you write in the message field;
• basic technical information collected automatically, such as how you found us (for example, campaign tags in the web address) and anonymised website analytics.

We only collect what we need to respond to you, and you can always call us instead of using a form.

The R-Code Intelligence Tool

Our free block-check tool works a little differently, so here is exactly what happens:

• The address search runs in your browser against a public national address index (G-NAF, published by Geoscape and the Commonwealth). Typing an address does not send it to us.
• When you select an address, its map coordinates are sent to our server, which queries the Western Australian Government's public mapping services (Landgate and the Department of Planning, Lands and Heritage) for that block's planning attributes: zoning, R-Code, lot boundary, bushfire designation, heritage listings and contours. These lookups are transient: we do not keep a copy of the government data, and each check queries the live services fresh. Map images shown with your result are loaded by your browser directly from the government mapping service.
• The on-screen result is free and anonymous. Nothing is stored against you unless you choose to submit the enquiry form, in which case the result you saw (R-Code, lot details, indicative yield and related flags) is saved with your enquiry in our CRM so the follow-up call can start from your numbers.
• We keep a simple count of which addresses are looked up, so we can understand demand and where interest is concentrated. This records the address only, never who searched it: there is no link to you, your device or your IP address, and the counts are reviewed in aggregate.
• When you submit a tool enquiry, we also compute a simple priority score from your result (for example, higher indicative yield scores higher) so we can return calls in a sensible order. See "Automated decisions" below for exactly what it does and does not do.

How we use it

• to respond to your enquiry and book your consultation;
• to send the resource you requested (such as the feasibility checklist) and a confirmation email;
• to send follow-up emails related to your enquiry, for example when we could not reach you by phone, or updates you asked for (such as watching a proposed planning change that affects your block). Every such email includes a way to opt out, and one request stops them;
• to keep a record of our contact with you, including these emails, in our customer relationship management (CRM) system;
• to understand, in aggregate, how the website is used so we can improve it.

We do not sell, rent or trade your personal information, and we don’t add you to marketing lists you didn’t ask for.

Automated decisions

We use some computer programs to help us respond to enquiries quickly. Here is what they use and what they decide:

• Information used: the details you give us in a form (such as project type, suburb or site address, and your message), the R-Code Intelligence Tool result if you submitted one (R-Code, lot details, indicative yield and related flags), and how you found us (for example, campaign tags).
• Decisions made by a program: a priority score and a lead category (for example, hot, warm or information first), which set the order we return calls and whether our first contact is a call or an email with information about your block.
• What a program never decides: whether we will work with you, what we charge, or what we recommend for your property. Every enquiry is sent to a person at WA Property Development Group, who reviews it and decides how to respond.
• We may also use software, including AI writing tools, to help draft replies and follow-up messages. A person reviews them before they are sent.

You can ask us how a score or category was worked out for your enquiry, or ask us to review it, using the contact details below.

Advertising and measurement

We advertise on Google and Meta (Facebook and Instagram). To understand which ads lead to genuine enquiries, and to show our ads to people more likely to find them useful:

• some pages use the Google tag and the Meta Pixel, which record visits and actions on this site (such as submitting a form) using cookies and similar technologies;
• when you submit a form after clicking one of our ads, your email address and phone number may be shared with Google or Meta in hashed (scrambled) form so they can match the enquiry to the ad. They do not receive your message or block details;
• we may tell Google or Meta, in the same hashed form, when an enquiry later progresses (for example, to a consultation), so our ads reach people with genuine projects rather than more of the wrong enquiries.

Google and Meta handle this information under their own privacy policies and may process it outside Australia. You can manage ad personalisation in your Google account settings (My Ad Center) and in your Facebook or Instagram ad preferences, or ask us not to share your details for advertising measurement.

Where it’s stored

Your enquiry details are stored in:

• Zoho CRM (our customer database, hosted in the Australian data centre);
• our business email and our transactional email provider (Resend), when notifications, confirmations and follow-ups are sent;
• short-term technical logs kept by our website host, used only to make sure enquiries are delivered reliably.

If you enquire through a Facebook or Instagram lead form, your details are collected by Meta under its policies and passed to our CRM. Website analytics are collected via Google Analytics, configured to limit the handling of your IP address in line with the provider's settings. Some service providers (such as analytics and email delivery) may process data outside Australia, including in the United States, where our transactional email provider operates; we use reputable providers with appropriate safeguards.

How long we keep it

We keep enquiry records for as long as they’re relevant to a current or potential engagement, or as required by law. If you’d like your details removed from our records, just ask using the contact details below.

Access, correction and complaints

You can ask at any time to see the personal information we hold about you, have it corrected, or have it deleted. Contact:

• Email: kyle@wapropertydevelopmentgroup.com.au
• Phone: 0413 206 986

We’ll respond within a reasonable time. If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) atoaic.gov.au.

Changes to this policy

If we change how we handle personal information, we’ll update this page and the date at the top. Significant changes will be flagged on the site.